Content - Content - Content - 10 Great Ideas For Any E Newsletter
Hello, Im Mike Braun, the Online Marketing Manager for BizActions, the Best in Class Email Newsletter Service that touches the lives of over one million clients, customers, prospects, and referral sources each week. This is the first in a series of video tutorials for you to use as a guide to implementing concepts and materials you may already have at your disposal to inspire your creativity and help engage your e-Newsletter readers with Relationship Content.
Relationships are about meeting people, through a variety of ways. You need to get involved in industry associations, join groups, attending trade shows etc. While none of the physical world processes should be eliminated, the process and strategy for building and managing Relationship Capital online in the electronic world is a radically different means of creating relationships. Not only is it different but it requires a unique set of skills, new thoughts and a new language to build and manage the process. In plain terms, Relationship Capital is the amount of time and money you invest in building relationships with customers, prospects, and referral sources on the Web.
Equity in your business is what makes it valuable. If you use Relationship Capital to build a solid foundation, your Relationship Equity will grow. Just like the equity built through investing in any business over time, the inherent value of the business rises. Inflation accounts for some of the inherent value of a business as equity rises, but more clients, and a strong reputation result in a far greater impact on Relationship Equity. So what do you do with online Relationship Equity? Well it to persuade satisfied clients to purchase your next product or service in advance or do beta testing for you. It can mean their accepting a sincere apology when something goes wrong rather than jumping ship. Everyone knows that solid relationships lead to profit and online electronic Relationship Profit, isnt any different. It equates to trust, loyalty and yes, money.
Business succeeds or fails based on relationships. Your firm may build the best products in the world or deliver the best service around the world and back, but that doesnt build relationships. You do. Your people do. And most importantly your solutions do. How do you deliver solutions online, when you havent asked the client what the problem is? Well, your newsletter should include content that establishes connections between your staff and offers solutions to common problems faced by those reading the articles. These new articles are Relationship Content, not product and services content. You will be amazed at the trust and loyalty you can built with Relationship Content that tooting your own horn will never build. Relationship Content will cement your reputation as an expert because you will be offering information not readily or easily accessible to your readers of your e-Newsletter.
Business is all about relationships. Products and services dont build relationships. People and solutions do. Your newsletter should include content that establishes connections between your staff and those reading the articles. To keep it clear in your mind, lets call these new articles youre going to be writing, Relationship Content. If you do it right, this Relationship Content will not only build trust and loyalty, but it will cement your reputation as an expert by offering information not readily or easily accessible to your readers.
Now, I know what youre thinking. Including interesting articles, announcements, and other types of content in your newsletter isnt that easy. The title Newsletter Publisher probably isnt the title on your business card. It only describes one of the duties that somehow found their way into your job description. So considering your other duties, its only reasonable to assume that most newsletter publishers find that after a while, the month-to-month inspiration starts to slip and they might find it difficult to come up with meaningful topics that will entice and engage readers and keep them coming back for more. But wait. There is hope. If youre thinking, I have no idea what to write about or include, Im going to give you a few ideas that can guide you in creating fresh newsletter content.
Well, rather than make this introduction to the ten great Relationship Content ideas for your e-Newsletter any longer than it already is, Im going to break the ideas up into categories and post each one individually. Dont worry, Ill get into details like why use each and what that category or content can do for you, as well as give you specific examples in each. The categories will include: the just mentioned Team Member Spotlights, as well as Client Spotlights. And yes there will be some ideas on Products and Services, but keep in mind Educational Pieces, Community, Awards & Recognition, Holiday Greetings, Technical ideas, Reminders, Announcements and Events, and finally my favorite Stickiness. Dont miss any.